APC Pharma Shopify Store
A production-ready Shopify e-commerce store for APC Pharma, a medical supplies and devices distributor in Egypt. Features a fully customized Arabic-first theme with complete RTL support, mega-menu navigation, Egypt-specific payment integrations, and a mobile-first responsive design targeting 70%+ mobile traffic.
Scope of Work
- •Full Arabic RTL support with auto-locale detection (17 languages)
- •Mega-menu navigation system with 6 categories and subcategories
- •Mobile toolbar — sticky bottom navigation for phones
- •WhatsApp click-to-chat integration throughout the store
- •Egypt-specific payment methods (Vodafone Cash, Orange Money, Aman, Valu, Meeza)
- •159 modular, drag-and-drop configurable sections
- •Scroll-triggered animations and image hover effects
- •Faceted product filtering (color, tags, price range) with live search
- •Wishlist, product comparison, and quick-view modal
- •Lazy loading and performance optimization (WebP, preconnect, minification)
- •Newsletter popup with discount incentive (APC10 code)
- •Brand logo carousel (Omron, Beurer, B.Braun, Flamingo, etc.)
- •Schema.org structured data and SEO meta tags
Tech Stack
What We Did
Shopify Online Store 2.0 built on Kalles v4.3.7.1 theme framework. JSON-based templates for every page type (product, collection, search, blog). 159 independent Liquid sections with inline schema definitions for Theme Editor customization. RTL direction auto-detected from locale via Liquid conditionals. Assets bundled and minified.
Outcomes
Delivered a fully localized, Arabic-first medical e-commerce store for the Egyptian market with 580+ products, regional payment support, and a mobile-optimized shopping experience — reducing setup time for the client significantly by leveraging a customizable section-based architecture.